©2019 by Ultimate Cotton Influencer Challenge.

Hello and welcome! First and foremost thank you for your participation in judging The Ultimate Cotton Influencer Challenge! This grant-funded project is possible thanks to The Importer Support Program with supervision from Cotton Incorporated.

Students entering into this competition were required to create engaging Instagram content.

Please judge the following posts based on the level of creativity, aesthetic impact, engagement potential and effective promotion of cotton textiles. 
 

For videos, please click on the video box to begin playing

Cotton Lifestyle Marketing

Lifestyle marketing adds intangible value to a product by marketing it in a way that represents the interests, desires, opinions, backgrounds and attitudes of the target market. 

Please judge the following posts based on the level of creativity, aesthetic impact, engagement potential and effective promotion of cotton textiles. 

Lifestyle Video 1

What is your most comfortable clothing item? We'd love to see the label. #cottoninc #cottonworks #thefabricofourlives 

Lifestyle Video 2

How would you create your style with cotton? #cotton #blue #DIY #happy #create

Lifestyle Video 3

Mini Spring lookbook! Today's outfits are all about the light and soft fabric I love most for spring...cotton! These pieces are 100% cotton and 100% feel good pieces. Press play to see all 3 pieces styled and comment below which one is your favorite. Similar pieces are linked, for more info about cotton and styling tips go check out @discovercotton. #CottonWorks #CottonInc #ShopCotton #spring #lookbook #cotton #fabric #love #inspiration #lifestyle #goals #outfit #fashion 

Lifestyle Carousal 1

There's no other fiber I'd want my puppy to play in! Stay comfortable and playful with Cotton! #cottonworks #cottonInc

Lifestyle Carousal 2

With the warm Spring months ahead, it's time to shed those Winter coats and put away the snow boots! With cotton products you're guaranteed to be both stylish and comfy. Cotton fabrics are breathable, have the ability to keep you cool, and are soft to the touch. With this, there's nothing tight or scratchy to distract you from having a great time! Enjoy the Spring and shop cotton! #cottonworks #cottonInc

Lifestyle Carousal 3

Cotton on Cotton? Absolutely yes for a timeless and chic look that makes you look as good as you feel. #cotton #cottonworks #cottonInc #lifestyle #timeless #ootd #love

Cotton Sustainability

Cotton fiber is sustainable, renewable, and biodegradable, making it an excellent choice as an environmentally-friendly fiber. 

Please judge the following posts based on the level of creativity, aesthetic impact, engagement potential and effective promotion of cotton textiles. 

Sustainability Video 1

Want to learn how to make scrunchie out of an old t-shirt? #reuse, #environment, #sustainable, #cottonlifestyle #bethegood #cottonworks #cottoninc 

Sustainability Carousal 1

Here I am, back at it again!! For those who don’t know, I’ve been crocheting for about 4-5 years now. It’s been a hobby that not only benefits me, but the also the environment. The yarn I’ve used to make this top is 100% USA grown cotton! I chose the color olive, from the brand Bernat using their handcrafted cotton yarn. So not only is this yarn made in the USA (which lowers its environmental footprint), but because it’s 100% cotton it’s also sustainable and biodegradable. Buying clothing that’s made of cotton (instead of synthetic fibers) is a simple way to vamp up your wardrobe, while helping the earth!! Happy customer, happy earth. #crochet #cotton #sustainability #artist #biodegradable #cottonworks #cottoninc #motherearth

Sustainability Carousal 2

Did you know cottonseed oil is used in many of your favorite summer foods? Not only is cottonseed oil beneficial to your health, it is also sustainable. We are so excited to announce that we have paired up with Cotton Incorporated to inform our fans about the sustainability of cotton! From clothing you wear to foods you eat cotton is everywhere. If you'd like to learn more you can visit www.cottoninc.com #morethancotton

Sustainability Carousal 3

Want to be more sustainable? One easy way is to wear cotton! Swipe right to learn facts about how cotton is sustainable! Tag @cottoninc_ in your photo wearing cotton and use our hashtag #iamsustainable and you could be featured on our page! 

Cotton as a Luxury Fiber

Luxury brands and products inherently have a qualitative, hedonistic experience with restricted distribution and accompanying services. These products also are offered at a price that exceeds the functional value of the item. Additionally, luxury brands have a heritage that allows their products to represent a social marker. 

Please judge the following posts based on the level of creativity, aesthetic impact, engagement potential and effective promotion of cotton textiles. 

Luxury Video 1